Twitter is a great tool to use for pretty much anything. It actually helped me build this community from nothing to over 15,000 members. I've managed to get our Twitter profile at @Damnlag up to 18.9K followers over time.
While it can't make everyone stay active in the community or keep them coming back to your YouTube channel, forcing them to watch your videos. It can help inform people of new videos you've uploaded and tell those who still follow your Twitter what's new with you, your channel or community.
There's no legit method for keeping people coming back to your channel every day, commenting on your new videos and showing the support that you see on many of these large channels. That's up to you to produce quality, entertaining content. People have their own lives and tend to not even get on a computer some days. It could be work, family, events, or the fact that they just aren't into your channel anymore. It doesn't mean they'll unsubscribe from you, it just means that you have another inactive subscriber who isn't contributing anything to your channel other than helping raise that subscriber number a little bit.
Twitter can help you bring back those inactive people from time to time. It can't keep those inactives from going inactive again. But it does help by putting your posts in their face and telling them hey you just uploaded this new video. It might not be something they're interested in. But if its something they are interested in, they can click the link and watch the video. Bringing an inactive user back for a few minutes again.
While YouTube does a good job at showing a user what the channels they're subscribed to uploads on a daily basis with the social feed, people are not always on YouTube watching and waiting for a new video to popup out of nowhere. They're more likely to be on Twitter or another social media site such as Facebook. Unless they're watching other YouTube videos. It could be anything, but the point is they could see your post on Twitter and come back.
Twitter not only helps inactive users come back, it helps you find new subscribers. You can use hashtags in your posts. People tend to search Twitter for specific hashtags to find content that interests them the most.
Not only that, but you can follow people that you know are into the same stuff as you. Chances are they might follow you back. You guys hit it off, exchange some direct messages, like each others tweets and then you both tell each other about your YouTube channels. Chances are you and the person you just followed already have automatic direct messages informing each other of your YouTube channels. I know every time I follow some people on Twitter now, I always get those automatic "hey check out my channel DM's". Just don't overkill it when making those.
You can sponsor your own tweets and reach more people on Twitter. I can't tell you how great the campaigns work on Twitter, but for a couple bucks I'm sure you can figure out whether it helps or doesn't help your channel.
If you're trying to run an active, daily upload, YouTube channel. Twitter is a great way to keep your subscribers in the know. Keep them alert and coming back to your channel anyway possible. People can turn on notifications to know when you tweet something and know right away.
Take advantage of everything that you have available and stay active at using those tools. You probably won't see much change right away, but keep working with the tools available and over time you'll see that they help in the long run.
Why is Twitter Important for a YouTube Creator?
Keep people coming back by using tools that are free and available to everyone. Twitter happens to be a very popular site that people use to alert...
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