Until Dawn has been a huge success not only in design and story but also in sales. "We could say that it's a sleeper hit." states Worldwide Studios president Shuhei Yoshida. Or a game that had limited marketing yet became a huge success. The popularity of the game was so much that it even surprised Sony selling over 17,000 units in the first week, but this game was not marketed the same way as a AAA game to make room for those upcoming during the holiday season.
"That's a really great thing for the future of the interactive drama genre. We're a big fan of this genre. These games can talk to a broader audience." Until Dawn's success is a big step forward into this type of game. Having the ability to make decisions and have those dramatically affect the outcome of the game really makes it fun to play and fun to watch other people play. On YouTube it has become one of the most watched videos this past month.
Since Halloween is just around the corner this gives the opportunity for Until Dawn to boost its sales. Maybe it will even come with a bundle or be on sale. With the big success of the game hopefully a sequel or another game that's similar will be released sometime soon.